If you’ve traveled to Japan, you’ve probably seen omamori—good luck charms sold at shrines and temples across the country. Many visitors buy one as a souvenir. For me, it’s become a small yearly tradition.
Every year, I visit Meiji Jingu and buy the same card-style omamori.
If you’ve never seen one before, you might be surprised by how tiny it is. Many omamori in Japan are soft, puffy fabric pouches with decorative cords. They’re beautiful, but I’ve always found myself wondering, “Where am I supposed to put this?” Hang it from my bag? My keys? My backpack?
This card-style omamori from Meiji Jingu is different. It’s slim, sleek, and slips neatly into my wallet instead—and that’s exactly why I buy this one every year. After a day or two, I almost forget it’s there. That’s exactly why I like it.
A Different Kind of Tokyo Souvenir
If you’re looking for a souvenir that’s both meaningful and practical, I’d recommend an omamori like this one. It’s slim enough to fit in a wallet, easy to carry every day, and thoughtful enough to give as a gift.
Every year, I slip a new one into my wallet. Every year, I’m grateful I’ve had a reason to replace it.
Quick Q&A
What is an omamori?
An omamori is a Japanese good luck charm or protective amulet that you can receive at shrines and temples. Different omamori are associated with wishes such as health, safe travel, success, or good fortune.
Do Japanese people buy a new omamori every year?
Many do. Replacing an omamori once a year is a common custom, especially around the New Year.
What do you do with an old omamori?
Many people return their old omamori to a shrine, where they are respectfully collected and ritually disposed of. If possible, it’s considered best to return it to the shrine where you received it, but many shrines will also accept omamori from elsewhere.
Can you keep an omamori in your wallet?
Absolutely. Many people carry an omamori in a bag, while others keep one in their car or at home. I prefer this slim, card-style omamori because it fits perfectly inside my wallet.
Can tourists buy an omamori?
Yes. You don’t need to be Japanese or follow a particular religion. Many visitors choose an omamori as a meaningful keepsake from their trip to Japan or as a thoughtful gift for someone back home.